Cat Amongst the Pigeons A design refresh for a local wine









CATEGORY                    Graphic Design
Branding
Packaging


 THE WHY                   South Australia is famous for its wine regions.
The stories, the passion, the flavours. In a crowded, competitive market, Cat Amongst the Pigeons was looking more like, well... a pigeon amongst the other pigeons.


 THE RESULT An unconventional redesign for a tired brand. A cat amongst the pigeons should shake things up, not follow the crowd.