ASICS A new identity for an iconic sports brand







CATEGORY                     Graphic Design
Branding
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 THE WHY                    ASICS was established in 1949 in Japan. Despite the legacy, there is a measurable disconnect between consumers and brand recoginition. Cmpared to the other big three (Nike, Adidas & New Balance) ASICS holds only 4% of the market amongst female consumers, and brand recognition has fallen to 50% among male audiences.


 THE RESULT                    An identity that champions the iconic silhouette found on the side of almost every ASICS shoe in production.